As a parent you must publicly humiliate your child every chance you get. This teaches them not to care what people think or it teaches them to come home every night crying because they are the biggest loser in their school, either way it teaches them something. Remember your clothes from the 80’s, well they have to be considered vintage today. Tell your children grandma found a bunch of your old clothes from the attic that smell like fresh mothballs. Then make your children wear those cloths to school. Make it seem like a second Christmas like going to Goodwill but all the stuff is free. Point out that you use to wear that Alf t-shirt everyday and it was so cool back then so its gotta be super cool today.